CN
MISSION
Mission
What are we going to do?
Let the world fall in love with Chinese flavors.
VISION
Vision
What kind of company we are going to be in the future?
Make authentic Chinese gourmet more entertaining, casual, convenient and affordable, and embrace digital-intelligentization and ultimately build a great business that brings joy and happiness to people for 123 years.
CORE VALUE
Core Value
The most important principles for Weilong staff to take actions:
We are a consumer-centric and innovation-driven organization with integrity and virtue embedded into our culture.
Standards of Practicing Core Value
Being honest and keeping your words.
Being honest and keeping your words.

I need to be honest and keep my words to make me trusted.

Doing work with the mindset of an operator.
Doing work with the mindset of an operator.

I need to operate myself and work well because I want to make life even better.

Customer always comes first.
Customer always comes first.

I need to sincerely provide service for customers because they can help me fulfill my dream.

Focus on personal development.
Focus on personal development.

I need to learn and share because I need personal development.

Create changes.
Create changes.

I need to constantly reflect and criticize myself, because I need to make constant innovation and surpass myself.